People that achieve long term fat loss are as rare as unicorn farts.

We all get excited when somebody loses weight and are quick to pat them on the back but what we don’t talk about or publicise is what they are like 3 months after the target has been achieved.

The important thing to note about fat loss goals is that they are outcome based and not focussed on what we are going to DO and the process involved in achieving them.

I’ll explain and give an example.
If we want fat loss as a goal, losing a stone is not the statement of what we are going to DO. Losing a stone is a result, a side effect, from what we have been through.

The weight loss industry is evil and full of false promises and false hopes. It tells us that when we have lost weight we will be happy. Their directive is to change nothing about our lives other than to eat and drink less. They want us to experience no discomfort along the way but achieving targets and goals will always involve some discomfort. Only by experiencing discomfort do we succeed.

The facts are that 95% of people who lose a significant amount of weight, regain that weight and more within 5 years!

Some of you may have a lot of experience with this?

Read that last line again – Some of you may have a lot of experience with this? You may be an expert in weight regain. A specialist that someone would seek out in order to receive advice on how to gain weight.

I guarantee that if your goal is to lose a stone, you will regain that stone quicker than you’ve lost it the second you’re happy the scales reveal the number you’ve been chasing! I see it all the time.

Here’s an alternative and is what is happening with me to illustrate what I mean.

I want to lose 5kg of weight in order to be a faster bike racer.

My goal is not “I’m going lose 5kg”. It is:

“For 6 weeks I commit to 3 x Team Training sessions per week. Without my phone I will walk 30mins first thing in the morning and I will walk for 45mins in the evening at my danger time where I know that if I sit in front of a tv I will consume the food and drink that I’m fully aware is holding me back. I will do that 5 times per week. I commit to this routine and by doing so I will develop long term good habits that will enable me to drop body fat and maintain the life I want. I will report to my Team to hold myself accountable.”

You get me?

Remember: once we lose any fat we want it to STAY OFF! Remembering that is what will set you aside from the countless failure regain stories that come from weight loss programmes.

Peace and love 🙏🏻💙